A Look at the Final Set of Publications

Final Product

Production and Costing

For Z-bind booklets: Set of 4 variations (one side is common and other side differs) in the Quantity: 3000 of each type,
Hence for total copies 3000 X 4 = 12000,


Choice & Size of Paper:
Cover Page: SS Super Cartridge GSM: 170 Size: 23 X 18
Inside pages: SS Super Printing HB [SGU] GSM: 90 Size: 23 X 18 

The total cost was calculated to be (approximately):
= Rs. 99341.50


And hence Cost per copy
= 99342/12000
= Rs. 8.50 per copy 


Including the Logistics, Design, and Miscellaneous expenses, the total cost may be rounded off to not more than Rs.10 per copy.

Concept of binding for inside pages

The inside pages of the Z-bind booklet would be folded, perforated and bound in a special way to enhance experience of the graphics and textual messages.

Sheet of paper measuring 430 mm width X 132 mm height

Sheet is folded along the centre

It is folded again leaving 105 mm from the folded edge.

Two folded sheets are folded and aligned so that the folded edges come on alternate sides.

The sheets are perforated 35 mm away from the folded edge on one side.

They are then centre-stapled along with the cover.

It is then possible to tear the page along the perforation, which then reveals information within.

A mother swan often takes her very young cygnets across water by perching it under its wings. The image conveys the message ‘make your child feel secure’.

This image was created originally for 'feel secure' using two opened locks to indicate a parent and child confiding in each other. Here again the semiotic fault was pointed out by the guide Mr. Tarun Deep Girdher - the image of locks conveys 'locked up' rather than 'secure'. It was therefore replaced by the image of swan.

The illustration makes a positive visual signal for parents to play a role of supportive understanding and co-operation with the child

The illustration is used with a turnable flap which hides the eyebrows of the child. When the flap is lifted the message is instantly conveyed — ‘open up’, seize the hide and seek, so that you may know if your child is in trouble.