A mother swan often takes her very young cygnets across water by perching it under its wings. The image conveys the message ‘make your child feel secure’.

This image was created originally for 'feel secure' using two opened locks to indicate a parent and child confiding in each other. Here again the semiotic fault was pointed out by the guide Mr. Tarun Deep Girdher - the image of locks conveys 'locked up' rather than 'secure'. It was therefore replaced by the image of swan.

The illustration makes a positive visual signal for parents to play a role of supportive understanding and co-operation with the child

The illustration is used with a turnable flap which hides the eyebrows of the child. When the flap is lifted the message is instantly conveyed — ‘open up’, seize the hide and seek, so that you may know if your child is in trouble.

The illustration is the cover image and sets the tone for the user, as it needs an attitude of understanding among parent and child.

The illustration shows a lock with the silhouette of a child in the place of the keyhole, to suggest the feeling of being ‘locked’ in the situation of CSA. Because of various complications in play, the child is unable to speak up and suffers quietly.



I was suggested by a senior, that the above image did not quite look like a child, and that I must take care it doesn't convey a perverse message. This was a real eye-opener. Attention to the detail, especially attention to semiotic meanings is a must.

To drive home the fact that it is often a member of family or close friend or relative that may abuse the child, the illustration depicts an apple rotten from within.

The illustration is based on the game of Snakes and Ladders. The play in the visual is the snake coming to the position ‘home’ denoting that the worst dangers of CSA are faced at home (or within seemingly secure environments).