Sunday, July 10, 2011



A Z-bind publication allows a single book to present two separate units of information. This was the first choice for the solution.

As my target audience is parents, I thought of schools as the most effective and legitimate platform to reach out to a large number of parents. This can be undertaken through PTA meetings, where experts shall conduct workshops.

A set of four booklets would be designed in order for each of the four topics as mentioned in the approach. The core of these booklets would be ease of understanding for the parent, and would be suitably illustrated.
One of the booklets — Know it+Prevent it would be handed out to all parents complementary at the end of a workshop. This would contain links for other three topics. The books would be colour coded for differentiating among the topics.

The books would be made available in schools’ administrative offices, or by mail on order, and sold at a nominal price. They can be made available in regional languages, for ease of understanding.

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