Children under 9 years of age
+Residing in urban India
Target audience :
Parents (Approximate age group 30 to 40 years of age)
Giving information and messages furnished in parts, and according to specific level of requirement of a parent or care-giver, was the basic idea, based on which two approaches were modelled.
Approach 1
Designing a system that would address the various levels of requirement, exclusively yet cohesively, was necessary. It was essential to solve: A/ how can we classify requirements of information and B/ how shall the appropriate information be reached to the respective audience.
A/ The levels to be addressed:
1/ What is CSA + what happens from a child’s point of view (The most important part to be understood by a parent)
2/ How to identify if your child has been or is being abused + How to handle disclosure
3/ What to do if your child is abused + Applying laws and getting aid
4/ How to heal a child from CSA
5/ Age-appropriate body- education and preventive education to children against CSA.
However the first level of knowing what is CSA, is a precondition to addressing all other levels of the issue.
Hence every link in the the system must serve basic + specific information and provides links to others.
Based on this approach, concepts were developed.
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