As this campaign would run nationwide, I needed a symbol that could be commonly understood by and accepted by people across languages, cultures and religions. After exploring several ideas, I came up with this basic concept of a flower and a petal breaking away.
Though its not really up to the mark, I decided to explore this concept.
Getting the hand right....
Should I show the nails to show that the hand is facing away from the viewer.
Should the hand be angled at the wrist? Or would that mean or show something else?
The line coming from the fore-finger extended behind the thumb to show the facing of the hand.
What would be the difference in meanings when hand faces either towards or away from the user? Or would it make so much difference to the effectiveness of the logo?
What would be the difference in meanings when hand faces either towards or away from the user? Or would it make so much difference to the effectiveness of the logo?
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